Leesa Barnes and I hosted our 3rd Buzz Marketing Workshop preview call this week. (if you missed them, you can listen to the recordings here.) One of the things that came up this time was getting clear on who you are writing/podcasting for and therefore what to blog or podcast about.
This is a really common worry amongst newbie business bloggers; they invariably ask me, "What will I blog about?" As they soon discover, it’s rarely an issue once you get cracking and you always find things to say that will be of interest to your readers. My personal challenge is not so much what to blog, as making the time to blog. So, in the same way that a hairdresser often needs a haircut, or a garden designer has a jungle for a back yard, this business blogger often struggles to keep her own blog up to date! I’m just too busy working on other people’s business blogging projects. So what to do?
Well, I’m going to try an experiment. I’m going to see what happens when I commit to blogging first thing every day – starting right now. I have no idea how this will work out – boring inane ramblings or heaven sent nuggets of business blogging wisdom – only time will tell. If it turns out to be the former, I will rethink my commitment sharpish! If you are a business blogger I’d love to hear how you manage your (blog) time – just click on the Comments link below and share your top tips!
See you tomorrow!
